Calendars are a great way for you to stay in front of your customers and prospects all year long!
• 98% of all homes and 100% of all businesses use at least one calendar in their home or work area.
• The average household uses four calendars per home.
• Business people have an average of 2.5 calendars in their immediate work area.
• 50% of all people receiving an advertising calendar will save it for the pictures, notes, or records they write on
• 83% of businesses will purchase products or services from the advertiser who supplied them with a calendar.
• 85% of all home calendar users will do business with the company that supplied their advertising calendar.
• 87% of calendar users in the home and 94% of all business calendar users can recall the advertising message
on their calendars.
• 67% of home calendar users and 44% of business calendar users will go out and purchase a calendar if they
are not given one by an advertiser.
(Statistics from a Richard Manville Research inc. calendar survey and study)
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